Book List for Conscious Entrepreneurs

This is a growing list of recommended books to support you on your Entrepreneurial Journey.

 

Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions.It is between 8.5 and 30 times more effective than traditional media.But want to know the best thing about word-of-mouth?

It's available to everyone.Whether you're a Fortune 500 company trying to increase sales, a corner restaurant trying to raise awareness, a non-profit trying to fight obesity, or a newbie politician running for city council, word-of-mouth can help you succeed. And you don't have to have millions of dollars to spend on an advertising budget.

You just have to get people to talk. The challenge, though, is how to do that. This book will show you how.

One of Fuller’s most popular works, Operating Manual for Spaceship Earth, is a brilliant synthesis of his world view.

In this very accessible volume, edited by Jaime Snyder, Fuller investigates the great challenges facing humanity.

How will humanity survive?

How does automation influence individualization?

How can we utilize our resources more effectively to realize our potential to end poverty in this generation?

He questions the concept of specialization, calls for a design revolution of innovation, and offers advice on how to guide “spaceship earth” toward a sustainable future.


“It is not supposed to be easy. Anyone who finds it easy is stupid.”
—Charlie Munger, Vice Chairman of Berkshire Hathaway
Smart people do dumb things.

Here’s the proof: How much money would you have right now if I gave you the ability to unwind any financial decision you have ever made?
It turns out that the key to getting rich (and staying that way) is to avoid doing stupid things. The vast majority of dumb tax in both our lives is a direct result of three things:

1.Generalizations (which kill clarity),
2.Obsessing about Oz (instead of the yellow brick road) and
3.Faulty assumptions (ignoring risk).

Here it is on a bumper sticker: Operators react and sweat. Owners think and plan.

It all hinges on Thinking Time.

Why discovering the limits to science may be the most powerful discovery of all

How much can we know about the world? In this book, physicist Marcelo Gleiser traces our search for answers to the most fundamental questions of existence, the origin of the universe, the nature of reality, and the limits of knowledge. In so doing, he reaches a provocative conclusion: science, like religion, is fundamentally limited as a tool for understanding the world. As science and its philosophical interpretations advance, we face the unsettling recognition of how much we don't know.

Gleiser shows that by abandoning the dualistic model that divides reality into the known and the unknown, we can embark on a third way based on the acceptance of our limitations. Only then, he argues, will we be truly able to experience freedom; for to be free in an age of science we cannot turn science into a god.

Gleiser ultimately offers an uplifting exploration of humanity's longing to conquer the unknown, and of science's power to transform and inspire.


'Know this- that with which all this world is woven is not to be destroyed. No one is able to effect the destruction of the imperishable' The Bhagavad Gita is an early epic poem that recounts the conversation between Arjuna the warrior and his charioteer Krishna, the manifestation of God. In the moments before a great battle, the dialogue sets out the important lessons Arjuna must learn to change the outcome of the war he is to fight, and culminates in Krishna revealing to the warrior his true cosmic form, counselling him to search for the universal perfection of life. Ranging from instructions on yoga postures to dense moral discussion, the Gita is one of the most important Hindu texts, as well as serving as a practical guide to living well.

Laurie Patton's accessible and elegant new translation reflects The Bhagavad Gita's status as both an aesthetic and a social document, and her introduction examines the structure of the poem and the various commentaries on it through the ages.

This edition also includes suggested further reading and a glossary of terms.

A razor-sharp analysis of how record-breaking exploits in extreme sport are redefining the limits of being human.

Right now, more people are risking their lives for their sports then ever before in history. As Thomas Pynchon once put it in Gravity's Rainbow, 'it is not often that Death is told so clearly to f@%* off'.

Over the past three decades, the bounds of the possible in action and adventure sports - from sky-diving to motocross to surfing and beyond - have been pushed farther and faster. A generation's worth of iconoclastic misfits have rewritten the rules of the feasible; not just raising the bar, but obliterating it altogether. Along the way, they have become a force pushing evolution relentlessly onward.

In a thrilling narrative that draws on biology, psychology, and philosophy, Steven Kotler asks why, at the tail end of the 20th century and the early portion of the 21st, are we seeing such a multi-sport assault on reality? Did we somehow slip through a wormhole to another universe where gravity is optional and common sense obsolete? And where - if anywhere - do our actual limits lie?


Since its release in 1949, The Hero with a Thousand Faces has influenced millions of readers by combining the insights of modern psychology with Joseph Campbell's revolutionary understanding of comparative mythology. In this book, Campbell outlines the Hero's Journey, a universal motif of adventure and transformation that runs through virtually all of the world's mythic traditions. He also explores the Cosmogonic Cycle, the mythic pattern of world creation and destruction.

As relevant today as when it was first published, The Hero with a Thousand Faces continues to find new audiences in fields ranging from religion and anthropology to literature and film studies. The book has also profoundly influenced creative artists - including authors, songwriters, game designers, and filmmakers - and continues to inspire all those interested in the inherent human need to tell stories.

Explore the life and work of Joseph Campbell

Joseph Campbell, arguably the greatest mythologist of the twentieth century, was certainly one of our greatest storytellers. This masterfully crafted book interweaves conversations between Campbell and some of the people he inspired, including poet Robert Bly, anthropologist Angeles Arrien, filmmaker David Kennard, Doors drummer John Densmore, psychiatric pioneer Stanislov Grof, Nobel laureate Roger Guillemen, and others. Campbell reflects on subjects ranging from the origins and functions of myth, the role of the artist, and the need for ritual to the ordeals of love and romance. With poetry and humor, Campbell recounts his own quest and conveys the excitement of his lifelong exploration of our mythic traditions, what he called “the one great story of mankind.”


The global phenomenon that has sold 3.6 million copies, is published in a record-breaking 46 languages and is a bestseller across five continents—now updated and expanded with new content

In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating “blue oceans”—untapped new market spaces ripe for growth.

Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes:

  • A new preface by the authors: Help! My Ocean Is Turning Red

  • Updates on all cases and examples in the book, bringing their stories up to the present time

  • Two new chapters and an expanded third one — Alignment, Renewal, and Red Ocean Traps — that address the most pressing questions readers have asked over the past 10 years

A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space—and making the competition irrelevant.

To learn more about the power of blue ocean strategy, visit blueoceanstrategy.com. There you’ll find all the resources you need—from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success.

New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.

Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media.

Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.


In this generation-defining self-help guide, a superstar blogger cuts through the crap to show us how to stop trying to be positive all the time so that we can truly become better, happier people. 

For decades we've been told that positive thinking is the key to a happy, rich life. "F*ck positivity," Mark Manson says. "Let's be honest, shit is f*cked, and we have to live with it." In his wildly popular Internet blog, Manson doesn't sugarcoat or equivocate. He tells it like it is - a dose of raw, refreshing, honest truth that is sorely lacking today. The Subtle Art of Not Giving a F*ck is his antidote to the coddling, let's-all-feel-good mind-set that has infected modern society and spoiled a generation, rewarding them with gold medals just for showing up. 

Manson makes the argument, backed by both academic research and well-timed poop jokes, that improving our lives hinges not on our ability to turn lemons into lemonade but on learning to stomach lemons better. Human beings are flawed and limited - "not everybody can be extraordinary; there are winners and losers in society, and some of it is not fair or your fault". Manson advises us to get to know our limitations and accept them. Once we embrace our fears, faults, and uncertainties, once we stop running and avoiding and start confronting painful truths, we can begin to find the courage, perseverance, honesty, responsibility, curiosity, and forgiveness we seek. 

There are only so many things we can give a f*ck about, so we need to figure out which ones really matter, Manson makes clear. While money is nice, caring about what you do with your life is better, because true wealth is about experience. A much-needed grab-you-by-the-shoulders-and-look-you-in-the-eye moment of real talk, filled with entertaining stories and profane, ruthless humor, The Subtle Art of Not Giving a F*ck is a refreshing slap for a generation to help them lead contented, grounded lives.